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Assignment 1: Impact of Media on Your Life

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Assignment 1: Impact of Media on Your Life

According to data from Statista (2023), the average American adult spends more than half of each day (13 hours, 8 minutes) consuming media across various platforms. This includes watching television, browsing the internet, listening to music, reading books, and using mobile devices. The impact of media consumption on individuals can vary depending on the content and context of what they consume. 

Objective:

To assess the implications of your media consumption.

Skills:

For this activity, you will be applying critical thinking skills to formulate and support your conclusions on a problem or issue. 

Activity: 

For this exercise, choose a day this week and catalogue all the mass media you consume during that day. Then, reflect on your media use and write a 1–2 page (about 250-500 words) essay that addresses the following questions:   

A. How does  your daily media consumption influence your personal and social well-being? 

B. What has the impact of increased consumption been on your family, your friends, and your community?  What do you see as the implications for society of this increasing media consumption?  

Requirements:

1. A thoughtful, thorough 1-2 pages (about 250-500 words), double-spaced essay in 12-point Times Roman or similar serif font, with all the basic components for a beginning, middle, and end.

·

· The  first paragraph should contain a thesis that introduces your main idea or position on the question posed to you in the assignment prompt. What is the point you intend to make in your answer?

· The middle paragraphs should provide information, examples, and details to support your main idea or position. This is where you should show use  because statements and detail what you know or think about the topic.

· The final paragraph should sum up your main idea or position on the topic. 

2. Support your comments with relevant information that you researched in the course’s learning resources.

·

· Use  APA-style in-text citations  to cite the sources of the information that you used in assembling ideas for your argument. 

· Create a matching  APA reference list  at the end of the document. 

· Reference:

· Statista. (2023, January 9).  Time spent per day with digital versus traditional media in the United States from 2011 to 2023 https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/

· ©2024 University of Maryland Global Campus

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NEW: COMM 202 Refresh '23 – Weekly Short

Essay Assignment Rubric Course: COMM 202 7382 Media and Society (2248)

Purpose Exemplary 15 points

Competent 13.35 points

Meets Minimum Requirements 10.35 points

Needs Improvement 8.85 points

Does Not Meet Requirements 0 points

Criterion Score

Purpose

(15 points)

/ 15Major

themes and

central point

or thesis are

readily

apparent in

introductory

paragraph(s).

( A+ )

Major

themes are

readily

apparent but

central point

or thesis may

not be

clearly

stated in

introductory

paragraph(s).

( A to B- )

Major

themes or

central point

or thesis is

not clearly

stated in

introductory

paragraph(s).

( C+ to C- )

Major

themes and

central point

or thesis are

not evident

in

introductory

paragraph(s).

( D to D-)

Work did not

reflect

assignment

requirements

or was not

submitted.

( F to 0 )

Breadth &

Depth Exemplary 25 points

Competent 21.85 points

Meets Minimum Requirements 18.755 points

Needs Improvement 16.25 points

Does Not Meet Requirements 0 points

Criterion Score

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Breadth &

Depth Exemplary 25 points

Competent 21.85 points

Meets Minimum Requirements 18.755 points

Needs Improvement 16.25 points

Does Not Meet Requirements 0 points

Criterion Score

Breadth &

Depth (25

points)

/ 25Demonstrate

s the

creative and

critical

thinking of

human

endeavor in

a response

to the

prompt(s)

that is on-

topic,

original, and

developed at

great depth.

( A +)

Demonstrate

s the

creative and

critical

thinking of

human

endeavor in

a response

to the

prompt(s)

that is on-

topic,

original, and

adequately

developed.

( A to B- )

Demonstrate

s the

creative and

critical

thinking of

human

endeavor in

a response

to the

prompt(s)

that is on-

topic but

may be

insufficiently

developed.

( C+ to C- )

Response to

prompt(s) is

not on-topic

and/or is too

general or

vague.

( D+ to D- )

Work did not

reflect

assignment

requirements

or was not

submitted.

( F to 0 )

Synthesis Exemplary 15 points

Competent 12.75 points

Meets Minimum Requirements 11.25 points

Needs Improvement 9.75 points

Does Not Meet Requirements 0 points

Criterion Score

10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…

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Synthesis Exemplary 15 points

Competent 12.75 points

Meets Minimum Requirements 11.25 points

Needs Improvement 9.75 points

Does Not Meet Requirements 0 points

Criterion Score

Synthesis

&

Connectio

ns (15

points)

/ 15Ideas are

supported by

reasons and

evidence

that reflect

clear

comprehensi

on of

concepts

explored in

course;

prompt's

questions

are fully

addressed.

( A+ )

Ideas are

adequately

supported by

reasons and

evidence

that reflect

comprehensi

on of

concepts

explored in

course;

prompt's

questions

are

addressed.

( A to B- )

Ideas are

supported by

reasons and

evidence

that may not

always

reflect

comprehensi

on of

concepts in

course;

prompt's

questions

may not all

be

addressed.

(C+ to C- )

Ideas are not

always

supported by

reasons and

evidence

that reflect

comprehensi

on of

concepts in

course;

prompt's

questions

may not all

be fully

addressed.

( D+ to D- )

Work did not

reflect

assignment

requirements

or was not

submitted.

( F to 0 )

Organizatio

n and

Writing

Mechanics

Exemplary 15 points

Competent 12.75 points

Meets Minimum Requirements 11.25 points

Needs Improvement 9.75 points

Does Not Meet Requirements 0 points

Criterion Score

10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688698&grpid=0&isprv=0&bp=0&ou=1277636 3/6

Organizatio

n and

Writing

Mechanics

Exemplary 15 points

Competent 12.75 points

Meets Minimum Requirements 11.25 points

Needs Improvement 9.75 points

Does Not Meet Requirements 0 points

Criterion Score

Organizati

on (15

points)

/ 15Arranges

ideas clearly

and logically

to support

its purpose;

ideas flow

smoothly

and are

effectively

linked;

reader can

follow the

line of

reasoning.

( A+ )

Arranges

ideas

adequately

to support

its purpose;

links

between

ideas are

generally

clear; reader

can follow

the line of

reasoning for

the most

part.

( A to A- )

Arranges

ideas

adequately,

in general,

although

ideas

sometimes

fail to make

sense

together;

reader

remains

fairly clear

about what

writer

intends.

( C+ to C- )

Arranges

ideas

illogically;

ideas

frequently

fail to make

sense

together;

reader

cannot

identify a

line of

reasoning

and becomes

frustrated or

loses

interest.

( D to D- )

Work did not

meet

assignment

requirements

or was not

submitted.

( F to 0 )

Documenta

tion and

Support

Exemplary 15 points

Competent 12.75 points

Meets Minimum Requirements 11.25 points

Needs Improvement 9.75 points

Does Not Meet Requirements 0 points

Criterion Score

10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688698&grpid=0&isprv=0&bp=0&ou=1277636 4/6

Documenta

tion and

Support

Exemplary 15 points

Competent 12.75 points

Meets Minimum Requirements 11.25 points

Needs Improvement 9.75 points

Does Not Meet Requirements 0 points

Criterion Score

Reference

s (15

points)

/ 15Ideas are

supported

effectively

with

information

from the

learning

resources

and/or

appropriate

outside

resources

that are

clearly and

consistently

attributed

throughout

paper; uses

APA format

accurately

and

consistently

( A+ )

Answers are

supported

effectively

with

information

sources from

the learning

resources

and/or

outside

resources

that are

clearly but

not

consistently

attributed,

yet

"generally"

supported;

uses proper

formatting

with minor

violations.

( A to B- )

Although

attribution is

present and

many

sources

seem to be

appropriate,

some

statements

are not

attributed or

not

substantiate

d or the

source of

some ideas

is unclear or

some claims

are made

without

support from

the learning

resources

and/or

outside

resources.

( C+ to C- )

Attribution is

missing, or

sources

given are

poorly

chosen;

claims are

consistently

made

without

support from

the learning

resources

and/or

outside

resources;

reflect

incomplete

knowledge

of

formatting.

( D to D- )

Work did not

meet

assignment

requirements

or was not

submitted.

( F to 0 )

Writing

Mechanics

(15 points)

Exemplary 15 points

Competent 12.75 points

Meets Minimum Requirements 11.25 points

Needs Improvement 9.75 points

Does Not Meet Requirements 0 points

Criterion Score

10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688698&grpid=0&isprv=0&bp=0&ou=1277636 5/6

Total / 100

Overall Score

Writing

Mechanics

(15 points)

Exemplary 15 points

Competent 12.75 points

Meets Minimum Requirements 11.25 points

Needs Improvement 9.75 points

Does Not Meet Requirements 0 points

Criterion Score

Writing

Mechanics

(15 points)

/ 15Grammar,

vocabulary,

and

mechanics

exceed the

level of

writing

generally

expected of

a college

student.

( A+ )

Grammar,

vocabulary,

and

mechanics

reflect the

level of

writing

generally

expected of

a college

student.

( A to B- )

Grammar,

vocabulary,

and

mechanics

reflect at

least the

minimum

level of

writing

generally

expected of

a college

student.

( C+ to C- )

Grammar,

vocabulary,

or mechanics

reflect errors

that

significantly

interfere

with reader

comprehensi

on.

( D to D- )

Work did not

meet

assignment

requirements

or was not

submitted.

( F to 0 )

Exemplary 41.25 points

minimum

Default: 100

points

Range: 100 –

95 points

A+

Competent 33.75 points

minimum

Default: 85

points

Range: 94.5 – 80

points =

94.5 – 80 =

( A to B- )

Meets Minimum

Requirements 26.25 points minimum

Default: 75 points

Range: 79.5 – 70 points

(C+ to C-)

Needs

Improvement 22.5 points

minimum

Default: 65

points

Range: 69.5 – 60

points =

D+ to D-

Does Not Meet

Requirements 0 points minimum

Default: 0 points

59.75 – 0 points =

F to 0

10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…

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,

Chapter 1

· Chapter Introduction

· Intersection of American Media and Culture

· How Did We Get Here? The Evolution of Media

· How Did We Get Here? The Evolution of Culture

· Media Mix: Convergence

· Cultural Values Shape Media; Media Shape Cultural Values

· Mass Media and Popular Culture

· Media Literacy

Media and Culture

The Lost Cell Phone

Figure 1.1

A group of young women sitting on a bench looking at their phones  Description automatically generated

A New York City woman lost her cell phone in the back of a taxi cab. Sasha Gomez, 16, of Queens, ended up with the phone. She decided to keep it and use it. She did not realize the consequences. She was humiliated, harassed, and arrested. And she became the subject of a public shaming ritual only possible by today’s media in today’s culture.

The phone was an expensive model, a T-Mobile Sidekick that sold for $350. Sasha began using the phone to take photographs and send instant messages to friends and family. The woman who lost the phone thought she would never see the phone again. She bought another Sidekick, logged onto her account and found that the old phone was being used. She saw photographs and messages by Sasha. The woman wanted her old phone back. She had a media-savvy friend, Evan Guttman. Evan was able to track down Sasha by her instant messages. He contacted Sasha and asked her to return the phone to his friend. “Basically, she told me to get lost,” Evan later told  The New York Times.Nicholas Confessore, “Tale of a Lost Cellphone, and Untold Static,”  The New York Times, June 21, 2006. Web.  http://www.nytimes.com/2006/06/21/nyregion/21sidekick.html?_r=1&scp=1&sq=evan+guttman&st=nyt

Evan decided to fight for his friend’s phone—through the media. He put up a web page that told the story of the lost cell phone. He put up the pictures of Sasha and her family. The story spread. Evan began getting dozens and then hundreds of sympathetic emails from other people who had lost phones and understood his frustration with Sasha. Two technology blogs, Diggs and Gizmodo, linked to the story and web page. Evan then got thousands of emails, some from as far off as Africa and Asia. Lawyers and police officers contacted Evan about property law and told him how to approach the police. Some people went further than writing supportive emails. They found Sasha’s MySpace page. They sent Sasha and her friends messages demanding the return of the phone. Other people learned her home address in Queens, drove by her apartment building and shouted “thief.”

Sasha and her family were outraged and alarmed. They contacted Evan. Sasha still refused to return the phone. Her brother too communicated with Evan. He said he was a military policeman, and he warned Evan to leave Sasha alone. Evan posted those comments online. He soon heard from others in the military. They told him that the brother’s threats were a violation of military policy. They said they would report the threats to the brother’s superiors.

Armed with all this information, Evan contacted Sasha one more time. He said he and his friend would next go the police. Evan said he was threatened again. He and his friend went to the police who then arrested Sasha. The charge was possession of stolen property. Sasha’s mother came forward and said she had bought the phone for $50 on a subway platform and given it to Sasha. Police confiscated the phone for the original owner. And Evan became a minor cultural celebrity. The story appeared in  The New York Times and the  International Herald Tribune and was broadcast on MSNBC and other outlets. It was a modern morality tale caused by, and then made possible by, the intersection of media technology and culture.

I thought the story of the lost cell phone would be a great introduction for a text on understanding media and culture and used  The New York Times story to write the previous paragraphs. Long after, when I showed the introduction to a colleague, he looked at me and said, “Are you kidding?” He showed me a then-recent book by media scholar Clay Shirky,  Here Comes Everybody, a book on the power of organizing through new media. Shirky begins his book—with the same story of the lost cell phone. With some wry amusement over fate, I decided that I would keep my introduction as well. In some ways, the movement of the lost cell phone story from Evan’s website through  The New York Times through MSNBC through Clay Shirky’s text through my book on understanding media and culture is symbolic, as we will see, of the multitude of flows between media and culture.

Understanding Media and Culture

This book’s title tells its int

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