Company's Website Vibe: In this portion of the assignment you are to select only one (1) of the sites below and visit the website.

Flyer's Home
Tiger Direct
Best Buy
Zapoos
Overstock

Instructions:

• Select one of the sites above to visit and go there.
• Take a screenshot of the site you selected and visited (the home page only) insert the screenshot into your Word Document.
• Take out a note pad and prepare to write.
• Explore the website try to visit each page, get a feel for the company's vibe and architecture, navigation and user experience, visit the shopping cart go as far as you can without completing the purchase, look at newsletters, help pages and so on.. and report your findings.
• What did you like? What did you not like? What frustrated you? Did you find anything broken on the site, such as a link or image?
• Look at how the company uses key engagements and interactions that users can partake in. This could bring up a whole range of things such as a completed sale, social sharing or newsletter signups for example, and be sure to log these.

Please submit a Word Doc with your observations and answer to the bulleted list above, in 500 words or more, and be sure to use APA references in support of your answers.

All written assignments will be assessed according to this rubric.  Note that a score of 0 may be assigned in any category where your work does not meet the criteria.

Assessment Rubric

Exemplary

Accomplished

Developing

Beginning

Points Available

Comments

Student selected from the supplied listing (Choose only one website for this assignment):
www.frys.com
www.tigerdirect.com
www.bestbuy.com
www.zappos.com
www.overstock.com

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment.

10

Student added a screenshot of the site selected to the Word document submission (home or index page)

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment.

10

Student applied any of the below and explored the website and extrapolated information and explained a few of the websites web analytic methods:

• student explained the websites vibe or theme what audience are they trying to reach
• was the navigation well designed and user friendly
• was the shopping cart visited and what was found during the visit mentioned
• was the student able to try out the shopping cart (as far as they could go without a purchase) was it easy to maneuver, did it flow well
• did the student find newsletters, help pages and blogs useful or complex

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment.

30

Student demonstrated a well-articulated summary of what they found:

• Like and dislikes on the website
• Areas that were frustrating
• Student found broken links or other errors on the site

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment.

30

Student found and explained how the company uses key engagements and interactions that site visitors can partake in.  For example, the company’s site uses social media to further reach users and customers.

Student effectively wrote the paper using provided format.

Student partially wrote the paper using provided format.

Student wrote the paper with limited and meaningless use of provided format

Student failed to use provided format.

10

Writing Format – Must Submit a MS Word Document

Write the paper in APA format. Grammatical, spelling or punctuation—the writing is grammatically correct, clear and concise.  The response is well formulated and easy to read and understand.  Correct terminology was used when needed. See references below:

What is plagiarism? | Scribbr: https://www.youtube.com/watch?v=Uk1pq8sb-eo

Writing Help: http://apus.libguides.com/c.php?g=241212&p=1603794

Purdue Online Writing Lab: https://owl.english.purdue.edu/owl/resource/560/01/

APA and MLA Citation Game Home Page: http://depts.washington.edu/trio/quest/citation/apa_mla_citation_game/

Student effectively wrote the paper using provided fo