Week 1: Online Discussion – Components of A Digital Marketing Effort

We learn from this week’s assigned Chapter 1 about the critical strategy elements that are important to digital marketing. Based on this context, identify a good digital marketing offer that you have received and analyze it. What are the components that made it a good offer for you, a target customer? Address the following:

• The offer – What was it?  Why was it appealing?  Please address both product or service, features of interest to you, price, branding, and positioning.  What was the call to action?
• The target audience – In direct marketing, this is the list.  Why were you targeted as part of this promotional offer?  Give your analysis of who was included in the target market.
• The media — What media was used to reach you?  What social media channel, website, program, was used?  If more than one media, explain.  How effective was this media in engaging you in this offer?
• The creative execution – Often, a fresh, creative approach is a key part of the offer.  What made this an effective creative promotion?  Did it use images, video, a spokesperson, a great headline, comedy, fear? 

Instructions:

Your initial post is due Wednesday of week 1 by midnight. Your post should address the discussion questions and provide substantial, well considered answers. Demonstrate your understanding and support it with some good research. Be sure to include citations and references following APA format.

Each participant must respond to at least two (2) different classmates in this activity. Your responses are expected to take the discussion further and add value. Your responses to are due by midnight Sunday of week 1.  Please ensure that you provide valuable and substantive feedback. Review the suggested readings and bibliography on the subject to make informative contributions.