Task Brief for Industry Research Project on Apple Inc.

Objective: To write a comprehensive 4000-word (10 pages, Arial 12, 1.5 spaced) research paper on designing a customer benefit package for Apple Inc.

Project Scope:

1. Identify Apple Inc. and design a customer benefit package.
2. Explain various key measures of customer benefit packages.
3. Discuss three types of attributes: search, experience, and credence.
4. Identify core, management, and support services.
5. Conduct a critical review of academic literature related to the topic.
6. Include at least 15 references from academic journals, not older than 10 years.

Basic Structure:

1. Introduction
   • Overview of Apple Inc.
   • Importance of customer benefit packages in the technology industry.
2. Customer Benefit Package Design
   • Core services
   • Management services
   • Support services
3. Key Measures
   • Customer satisfaction
   • Product performance
   • Market share
4. Types of Attributes
   • Search attributes
   • Experience attributes
   • Credence attributes
5. Literature Review
   • Critical review of academic literature
   • Evaluation of authors’ arguments
   • Comparison of sources
   • Identification of research gaps
6. Conclusion
   • Summary of findings
   • Implications for Apple’s future customer benefit packages