How an organization deals with social media during a time of crisis can make or break the effectiveness of its overall crisis response strategy. Within minutes, something can occur and be broadcast to the world. And once something is online and has passed through the current-event environment of social media, it is possible and likely that it will be there permanently. In this Discussion, you will have the opportunity to reflect on an organization’s social media approach to a crisis or problem and highlight best practices demonstrated by this response. 

BY DAY 3

Post an analysis of the effects of an organization’s social media approach in communicating through a crisis. In your analysis, do the following:

• Briefly describe the organization and the crisis or problem it faced.
• Analyze at least three specific ways in which this organization’s social media handling of this problem was, in your opinion, effective.
• Illustrate at least two ways in which this organization’s approach demonstrated effective strategies outlined in this week’s Learning Resources.