14 Dec The objective of this project is to analyze how a luxury brand operates in the global market, how it creates and maintains its brand identity, how it adapts to changing consumer prefere
Final Project:
The objective of this project is to analyze how a luxury brand operates in the global market, how it creates and maintains its brand identity, how it adapts to changing consumer preferences and trends, and how it leverages digital technologies and data to enhance its performance. The project also aims to examine the leadership style and skills of the CEO or founder of the brand, and how they influence the culture, strategy, and innovation of the organization.
The Project can be divided into 4 main parts:
1-Introduction: This part provides an overview of the luxury industry, its characteristics, challenges, and opportunities. It also introduces the chosen brand and its leader, and explains why they are relevant and interesting for the project.
2-Brand Analysis: This part explores the history, vision, mission, values, and positioning of the luxury brand. It also evaluates its products, pricing, strategies, communication and customer segments. It identifies the strengths, weaknesses, opportunities, and threats of the brand and how is it different from its competitors.
3-Leadership Analysis: This part investigates the personality, background, achievements, and challenges of the leader of the luxury brand. It also assesses their leadership style, behaviors, and emotional intelligence, thinking, creativity, agility, decision-making, communication, collaboration, and problem solving. It examines how the leader fosters a culture of trust, ownership, and entrepreneurship in the organization, and how they put the customer at the heart of their strategy.
4-Conclusion: This part summarizes the main findings and insights from the previous parts. It also provides some recommendations for the luxury brand and its leaders to improve their performance and sustainability in the future.
This project can be presented in a PowerPoint presentation format. Minimum 12-15 slides of content. The project should include relevant data, facts, examples, and references from credible sources to support the analysis. The project should also demonstrate critical thinking, creativity, and originality from the students.
Please, do not forget your citations page at the end of your project.
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