27 Nov You will need to be able to skillfully use the SWOT model and knowledge of market segmentation to answer questions and complete forms. Other detailed requirements are in the PPT.require

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Part 1- NGO Selection

1) What is your selected NGO and initiative? Your selected NGO must operate on a LOCAL or NATIONAL level.

Selected NGO from: https://redthread.sg/ngo-network/singapore-2

(can not choose international NGO’s)

2) Does this NGO address any of the United Nations (UN) 17 Sustainable Development goals (SDGs)? (max 200 words)(10 marks)

UN SDGs: hhttps://sdgs.un.org/goals

PART 2- Application questions. You will address this part based on your PART 1 selection.

3- Conduct a SWOT analysis of the selected show using Table 1. (40 marks)

a. You may utilize a maximum of two pages in Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left). 1.0 Line spacing

b. Please refer to the marking rubrics for more information

c. Information in RED may be deleted from your submission

2

2

Table 1- SWOT analysis

1. Strengths (select the 3 main strengths) 10 marks	Consequences to your selected initiative	Suggestions (how this NGO/charity may take advantage of these strengths in its marketing efforts?)
1)
2)
3)
Weaknesses (select the 3 main weaknesses) 10 marks	Consequences to your selected initiative	Suggestions (how this NGO/charity may minimise the consequences of these weaknesses?)
1)
2)
3)
Opportunities (select the 3 main opportunities) 10 Marks	Consequences to your selected initiative	Suggestions (how this NGO/charity may take advantage of these opportunities in the selected initiative?)
1)
2)
3)
Threats (select the 3 main threats)10marks	Consequences to your selected initiative	Suggestions (how this NGO/charity may minimise the implications of these threats in its marketing efforts of the selected initiative?)
1)
2)
3)

4- Conduct a Segmentation Analysis by completing Table 2 and addressing the issues listed below. (20 marks)

•Provide an explicit profile of the primary target market by examining the specific characteristics in each of the broad segmentation variables (geographic, demographic, psychographic and behavioral) that are relevant to your selected NGO / initiative when raising contributions to fund programs, cover operational expenses or raising cause awareness.

•Explain HOW the characteristics you used to describe the primary target market is relevant to the selected initiative.

a. You may utilize a maximum of two pages Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left)

b. Please refer to the marking rubrics for more information

c. Table- information in red may be deleted.

Table 2- Segmentation Analysis

	Segmentation characteristics – they must be all related to the same market segment / primary target market	Rationale – How is the selected characteristic relevant to the selected initiave?
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioural Segmentation

5- Based on the SWOT (question 3) and segmentation (question 4) analyses you conducted, provide three recommendations of important aspects that should be considered in any of the 4ps of selected initiative.

You must explicitly link the recommendations to a particular SWOT element and how the recommendations relate to your identified segment. (30 Marks)

Recommendation 1 (200 words)

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

Recommendation 2 (200 words)

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

Recommendation 3 (200 words)

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.