Chat with us, powered by LiveChat Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to consumers or a combination of both. Identify the distribution cha - Essayabode

Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to consumers or a combination of both. Identify the distribution cha

 

This week’s assignment will be based on Chap 10
Marketing Channels
– Choose from one of the brands at right, and identify
their channel design- do they go direct to
consumers, indirect to consumers or a combination
of both.
– Identify the distribution channels -direct and indirect
and then provide examples for each.
– Think about how to creatively showcase this- see
next slide as an example. Be sure to include detail
explaining each retail outlet in direct and/or indirect
channels.
– Due on Canvas- 1 SLIDE only

• Apple
• Warby Parker
• Starbucks
• Burberry
• UnderArmour
• Drybar
• Coca-Cola

Chapter 10 Engagement Assignment Marketing Channels

This week’s assignment will be based on Chap 10 Marketing Channels

Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to consumers or a combination of both.

Identify the distribution channels -direct and indirect and then provide examples for each.

Think about how to creatively showcase this- see next slide as an example. Be sure to include detail explaining each retail outlet in direct and/or indirect channels.

Due on Canvas- 1 slide only

Apple

Warby Parker

Starbucks

Burberry

UnderArmour

Drybar

Coca-Cola

Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved

1

Channel Design- Nike

Direct- branded & company owned Niketown stores

Direct- Nikestore.com for consumers to access 24/7

Direct- Nike outlet locations for off-price product

Indirect- Reaching consumers at other retailers like Bloomies with specialized product

Indirect- Catalogs to reach consumers via mail

Indirect- Specialty stores like sporting goods to offer full range of product

Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved

2

media1.m4a

image4.png

media2.m4a

image10.png

image5.png

image6.png

image7.png

image8.png

image9.png

image1.png

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.

Do you need an answer to this or any other questions?