RESEARCH PAPER: SOCIAL MEDIA ANALYSIS ASSIGNMENT INSTRUCTIONS
OVERVIEW
The purpose of this paper is to provide an analysis of an organization and their social media
practices. For this Research Paper: Social Media Analysis Assignment, choose an
organization (for-profit or non-profit) in your local community such as a church, ministry, food
bank, or other type of business that provides direct services or indirect services to individuals or
families. Avoid selecting organizations that have little to no social media footprint (Trader’s
Joes, Apple, or Marlboro). Instead, select an organization that has an active presence, but in
which an analysis and repair of social media use could benefit their marketing efforts.
INSTRUCTIONS
Your completed Research Paper: Social Media Analysis Assignment should analyze the
organization and include the following items:
 Introduction, history and mission of the organization, audience analysis including
demographics and psychometrics, current status of marketing efforts including social
media practices, comparison to a competitor or other brand, and conclusion.
 Eight (8) to Ten (10) pages in length
o Not including title page, abstract, and references page
 Formatted according to APA Style, current edition
 Eight (8) sources required
o At least five (5) sources should be scholarly articles published within the last five
years, and no more than three sources (3) should come from organizational,
business, trade, or professional news outlets, magazines, or websites.