Human behavioral patterns and data help advance A.I. that is capable of identifying images, emotional sentiment in text, and so on. What are some marketing applications of A.I. and some pros and cons of using A.I. in marketing? (5-10 sentences)

Then reply to 2 classmates: (3-5 sentences)

Classmate 1: Some marketing applications of AI include offering customer service through online chats, creating personalized content for customers, identifying potential customers, and gathering data on customer feedback. AI is used on many websites for online chatting with customers. They can receive feedback from customers that marketers can use to determine new needs of customers. AI can also create personalized ads for customers depending on what customers are looking at online and on social media. This can draw more responsive potential customers to the company. Also, AI can use the information it gathers to identify new target market groups and collect data on those people. This information can help marketers more successfully target those people. AI collects customer feedback and turns it into information marketers can use to make necessary changes to operations, products, services, etc. Some pros of using AI in marketing include gathering detailed data and only using relevant information. It can be very time-consuming to sift through lots of customer data to find relevant information that marketers can use to their benefit. AI can gather information much more efficiently than human employees. Some cons of using AI in marketing include it being invasive of customer privacy and limiting intimacy between employees and customers directly. AI collects a lot of data and customers may feel like their privacy is being invaded by the company. It also limits the conversations that happen directly between employees and customers, which makes the customer relationship weaker. Overall, there seem to be more benefits to using AI as long as it is used for both the benefits of the company and the customer.

classmate 2: Artificial Intelligence has proven to be an extremely powerful tool, especially in the marketing world. Artificial intelligence can directly affect marketing in innumerable ways. Primarily, artificial intelligence can generate content when it comes to digital marketing. With the help of AI, an entire company can be branded with its very own logos, colors, social media posts, and much more. AI can also generate captions for posts, write public relations statements, draft email marketing templates, and optimize communication with customers. Some more pros to AI is that it is an efficient tool especially when a person is working a tough deadline. It can generate unique thoughts and ideas to allow a marketer to move forward in their work. AI is also great with data analysis meaning that it may be able to sift through customer data and simplify it to what is needed for a certain task. AI on a general level is also pretty accessible and cost-effective depending on what work is needed. However, there are definitely some cons to using AI for marketing purposes. Primarily, the generated content may become repetitive, or less and less creative as time goes on. Moreover, by connecting customers with AI chatbots, or phone call operators, people may feel more disconnected from human interaction which is sometimes needed in business. Additionally, there are many privacy and data concerns that come with using AI, so many businesses may need to implement AI at their own discretion.