24 Mar What are the variables included in calculating economic and cultural impact to the host city/country? Describe the key factors that would contribute to host a successful Women’s Worl
in 200-300 words awnser the question below with references:
- What are the variables included in calculating economic and cultural impact to the host city/country?
- Describe the key factors that would contribute to host a successful Women's World Cup.
example would be:
Cultural Impact of the Olympic Games
The cultural impacts of the Olympic Games are central to cultural integration. European Communities (2007) have defined ‘cultural impact’ as the effect or consequence of an event on the acquisition or possession of knowledge that enriches the mind including improved intercultural communication, the feeling of belonging, an increase of cultural level, elimination of illiteracy for the local community and loss of particularities and distinction elements for a destination. Cultural events during an Olympic Games generate global interest and contribute to the image of the host city (Humphreys & Plummer, 1993) while promoting accessibility and inclusion for diverse cultural groups. The Olympic Games place the host city on the global stage and the international media attention for the duration of the event can transmit this image to the world (Hall, 1987). Therefore, the organization of the Games presents a unique opportunity to spread the practice of sports alongside promoting Olympic values and education among the host country with principles such as respect, tolerance, participation, fair-play and solidarity (Frey et al., 2007).
Using London Olympics as the Example
London is already an established global city and a prime destination for inward investment. It is anticipated that the 2012 London Olympic Games will raise London’s profile compared to its other European competitors and will strengthen and enrich cultural activity, building on the rich heritage of east London and providing new opportunities and facilities for the creative industries (PricewaterhouseCoopers, 2005). In the ‘Tourism Strategy for 2012 and beyond’ it was announced that a major cultural program is developed alongside the sporting elements of the 2012 Games including a World Cultural Festival, an International Shakespeare Festival, and an International Museums Exhibition. This plan was created based on direct evidence that a Cultural Olympiad linked to the Sydney 2000 Olympics brought about a 30 % increase in visitor participation in cultural activities (Purnell, 2007). It has been also shown that cultural events have the potential to generate a vast amount of tourism when they cater to out-of-region visitors, grants, or sponsorships (Getz, 1999). However, it is important that these events are local community rather than tourist orientated to provide an opportunity for the celebration of local identity and community empowerment (Raj, 2003). Therefore, public views must be considered in the planning of any cultural activities that are aimed to directly benefit the local community.
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