15 Feb You work for an American firm that manufactures medical equipment. You are the head of the international division for your firm and have been tasked with investigating the feasibil
Step 1: Consider the scenario…
You work for an American firm that manufactures medical equipment. You are the head of the international division for your firm and have been tasked with investigating the feasibility of launching your product internationally. Your firm will make its launch decision based on your recommendations.
Democratic: Republic or Constitutional Monarchy (India)
Non-Democratic: Theocracy, Absolute Monarchy, Semi-constitutional Monarchy or One-Party/Communist (China)
Avoid countries classified as military states/provisional as those would obviously be poor candidates.
Do not choose the United States (as it’s not a foreign market in this scenario). Also do not choose your project country.
Step 3: Research your two chosen countries.
To determine the economic and political climate for your business venture. Analyze how the economic and political environment would impact the potential success of your product expansion. What might aid the expansion’s success? What might hinder it?
Step 4: Provide a recommendation.
Of the two countries that you researched, which will you recommend to your medical equipment company for their proposed international expansion?
Be sure to justify your recommendation based on both economic and political environment considerations and discuss both advantages and disadvantages.
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