15 Feb Why do you think Apple is number one on this list (7 years running) and Walmart doesn’t even show up in the top 100? Certainly, Fortune is using revenue only and Interbrand is valu
Why do you think Apple is number one on this list (7 years running) and Walmart doesn’t even show up in the top 100? Certainly, Fortune is using revenue only and Interbrand is valuing the “brand” not only the sales made by the company.
Review these lists and perhaps compare them to the most recent rankings. What can you learn from this? If you were providing business advice to an entrepreneur who was undecided about the most promising industries to establish a new brand, what would the evolution of the top names on these lists indicate?
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