15 Feb What are some of the ethical concerns about using recommender systems and how can Netflix mitigate potential ethical issues? How does Netflix build its data asset? In what ways doe
Applied Critical Thinking: Netflix uses a machine learning algorithm to generate its movie recommendations. Consider the following article: https://towardsdatascience.com/the-ethical-and-privacy-issues-of-recommendation-engines-on-media-platforms-9bea7bcb0abc. What are some of the ethical concerns about using recommender systems and how can Netflix mitigate potential ethical issues?
How does Netflix build its data asset? In what ways does it leverage this data asset? Why is the data asset stronger under streaming than it was for the DVD-by-mail business?
Zoom’s dominance of online video meetings was not predicted. Many would have thought its leadership in this space unlikely. What other firms had advantages over Zoom at the start of COVID-19? Do you think Zoom would be the dominant firm in online meetings today without COVID-19? Why or why not?
What is bundling? What are the upsides and downsides of bundling? In your opinion, does bundling draw consumers into a product line?
Freemium. Why is this significant in today’s modern business models? Compare and contrast how Freemium becomes a benefit for NetFlix and Zoom? If you believe it is not a benefit, then explain as well.
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