15 Feb Some staff working for a national company with headquarters in Luton are getting increasingly frustrated with public transport services to and within Luton. This is exacerbated by
Some staff working for a national company with headquarters in Luton are getting increasingly frustrated with public transport services to and within Luton. This is exacerbated by rail and tube strikes which some staff support despite the inconvenience they cause. Many staff feel that transport services are poor anyway.
Anecdotally, possible solutions staff have suggested include more car parking spaces on the premises, subsidised car parking in public car parks, and the development of a policy on working from home when problems are expected.
Management feel they need to devise a policy to improve the poor morale within staff. In order to ensure that the policy they devise is acceptable to the majority of staff, they feel they need to collect data from employees rather than relying on anecdotal hearsay. They would like views on the current situation as well as what changes the company can make to improve the situation.
You have been approached as a Business student to assist in the collection of views on this issue. In particular, you are required to:
Discuss the suitability of various methods of data collection for this project.
Suggest, with justification, what data they need to collect.
Design a questionnaire which can be used to collect the required data, with a justification for the types of questions you have asked and the specific questions you have included.
Discuss the validity of an appropriate technique to summarise and interpret business data
Identify basic data requirements to help make a decision
List the references also
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