15 Feb Most people are familiar with the GEICO Insurance Company because of their creative, humorous advertisements featuring the recognizable and trademarked GEICO Gecko? a talking gecko

Insurance-_GEICO Insurance
Most people are familiar with the GEICO Insurance Company because of their creative, humorous advertisements featuring the recognizable and trademarked GEICO Gecko? a talking gecko with a British accent. The company was formed in 1936 by Leo and Lillian Goodwin and was originally called the Government Employees Insurance Company because the original target market was federal government employees and military personnel.
According to the GEICO website, the company
employs more than 400,000 associates
is one of the fastest-growing major auto insurers in the United States, with over $32 billion in assets.
sells insurance in all 50 states and the District of Columbia.
insures over 28 million vehicles.
provides service 24/7/365.
has 7 affiliated companies.
gets excellent ratings from Standard and Poor’s (AA+), Moody’s (Aa1), and A.M. Best (A++).
In 1996, GEICO became an indirect, wholly owned subsidiary of Berkshire Hathaway when its owner, investment guru Warren Buffett, purchased outstanding stock. As the company has grown, it has set numerous milestones. For example, in 2010 it was the first in the insurance industry to provide mobile users with the abilizy to get a quote and buy insurance via their smartphones. Additionally, between 2002 and 2019 the company grew from 5 million policies-in-force to over 17 million. In 2020, GEICO was rated by J.D. Power as the highest-ranking auto insurance brand in the north and north-central regions of the United States. The company was also a winner in the 2020 Brand Keys Customer Loyalty Engagement Index, which measures how companies engage customers, engender loyalty, and drive real profits
As an organization, GEICO is committed to providing an inclusive diverse work environment and actively recruits talented candidates based on their knowledge, skills abilities, and service attitude rather than physical characteristics and cultural background.
This approach has helped them become a desired workplace for applicants and has resulted in some of the awards you read about above. To aid in capturing, nurturing, and retaining the best workforce possible to meet the needs of its customers, the company offers ongoing associate and management professional development and growth opportunities. has established employee resource groups, and provides mentorship to employees.

Answers for the “Think About It” section will vary, but an important point to mention in the discussion is the fact that having strong core values alone does not ensure that they will be apparent within the organization. All members of an organization must be committed to the core values in order for them to happen.
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Have you or anyone from your family ever had an insurance policy through
GEICO? If so, what was your experience with service and product quality?
Do you believe that GEICO is a good organization to work for? Why or why not?
How does GEICO’s service culture reflect on its image and product line?
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What are the key elements separating GEICO from its competitors in your