15 Feb Make a professional E-Commerce Plan for an imaginary Tourism or Hospitality business and integrate relevant theory from the lecture notes. (10 A P A referencing) The details shou
Please I really need help with the below.
Make a professional E-Commerce Plan for an imaginary Tourism or Hospitality business and integrate relevant theory from the lecture notes. (10 A P A referencing)
The details should follow all the below :
1.Outlines the e-Commerce Plan with an executive summary/Introduction, Organisational background and an appropriate conclusion.
2. Demonstrated usage of the relevant theories and processes as they relate to e-Commerce in the Tourism and Hospitality. Analysis include marketing objectives, competitotr asnalysis and target market positoning.
3. Correctly structured and presented E-Commerce Plan to include all major core components such as various pages of the website, website content, interactivity, social web, branding and advertising,
4. Demonstration of using appropriate reporting structure.
Here are some study references:
Subject LibGuide – MGK3205 Digital Marketing and New Media https://business.gov.au https://business.vic.gov.au https://digitalagencynetwork.com
https://www.digitalmarketer.com/digital-marketing/
https://digitalmarketinginstitute.com/blog https://digitalmarketingtools.com
Print Books:
1.Armstrong, Adam, Denize, Volkov and Kotler (2018) Principles of Marketing (7th edition) Pearson. https://aapoly.mykoha.co.nz/cgi-bin/koha/opac-detail.pl?biblionumber=28846
2. Belch, G. ,Belch, M. , Kerr, G. & Powell, I. (2014) Advertising: An Integrated Marketing Communication Perspective (3rd edition) McGraw-Hill Education. https://aapoly.mykoha.co.nz/cgi-bin/koha/opac-detail.pl?biblionumber=27990
3.Chaffey, D.& Ellis-Chadwick (2016). Digital Marketing: strategy, implementation & practice (6th ed.). Pearson. https://aapoly.mykoha.co.nz/cgi-bin/koha/opac-detail.pl?biblionumber=28617
4. Chaffey, D & Smith P.R. (2008) eMarketing eXcellence: planning and optimizing https://aapoly.mykoha.co.nz/cgi-bin/koha/opac-detail.pl?biblionumber=26900
5. Chitty, Barker & Shimp (2008) Integrated Marketing Communication (2nd edition) Cengage. https://aapoly.mykoha.co.nz/cgi-bin/koha/opac-detail.pl?biblionumber=26939
6. Grewal, Levy, Mathews, Harrigan and Bucic (2017) Marketing (1st ed.) McGraw Hill. https://aapoly.mykoha.co.nz/cgi-bin/koha/errors/404.pl
7. https://web.s.ebscohost.com/ehost/detail/detail?vid=0&sid=0f0134ce-6e68-4c08-82b5a80730d21848%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=1705164&db=e020mww
8. https://web.s.ebscohost.com/ehost/detail/detail?vid=0&sid=18455998-6c72-4440-b9e6-dc1c5cac7905%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=1419421&db=nlebk
9. https://web.s.ebscohost.com/ehost/detail/detail?vid=0&sid=7c3b7e35-96cd-4e66-a69508d31ee63cbd%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=502102&db
10. Luther, W. M. (2011). The Marketing Plan AMACOM. https://web.s.ebscohost.com/ehost/detail/detail?vid=0&sid=43c2799d-b9bd-4f65-a55488385627c768%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=359060&db=e020mww
11. Parkin, G., & Hoopla digital. (2014). Digital Marketing: Strategies for Online Success. IMM Lifestyle Books. https://web.s.ebscohost.com/ehost/search/basic?vid=0&sid=c0d44af5-0b93-4f3d-92b6-bfd965ff3124%40redis
12. Persuit, Jeanne M. (2013). Social Media and Integrated Marketing Communication: A Rhetorical Approach. Lexington Books. https://web.s.ebscohost.com/ehost/detail/detail?vid=0&sid=8e706aec-63d4-4c54-aea5587f5e905d16%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=611921&db=e020mww ]
13. Reske, D. (2017). Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success; Morgan James Publishing. https://web.s.ebscohost.com/ehost/detail/detail?vid=0&sid=b7800c69-9555-4141-999c-f2
14. Ryan, D. (2014). The Best Digital Marketing Campaigns in the World II (2nd ed.) Kogan Page. https://web.s.ebscohost.com/ehost/detail/detail?vid=0&sid=08218299-de9b-4e93-8b9bcda601e4d924%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=706000&db=e020mww
eJournal Titles
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