15 Feb How does the MESA USA 2020 identify the key customer segments (current and potential) and their requirements that predict the initial purchase, repeat purchases, and referrals? Inc
(a) How does the MESA USA 2020 identify the key customer segments (current and potential) and their requirements that predict the initial purchase, repeat purchases, and referrals? Include the current segments and the requirements for each segment.
(b) How does the MESA USA 2020 assess satisfaction and dissatisfaction for the different customers and segments? Include perception (e.g., surveys) and actual customer purchase and referral behavior measures.
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