15 Feb CONTINENTAL AIRLINES FLIES HIGH WITH REAL-TIME BUSINESS INTELLIGENCE Continental Airlines, founded in 1934, took a leap from “worst to first,” shook the country, and reinvented it
CONTINENTAL AIRLINES FLIES HIGH WITH REAL-TIME BUSINESS INTELLIGENCE
Continental Airlines, founded in 1934, took a leap from “worst to first,” shook the country, and reinvented itself by raising the bar from “First to Favorite.”
Airline in Trouble
-Information Wasn’t Available
-Corporate data infrastructure was lacking
Reason for success
-The real-time warehouse serves as a platform for the development and deployment of numerous applications in various departments.
-Go Forward plan has been critical for the company to reach from “First to Favorite” position
-Re-energized workforce
-Synergies between decision support and operations
-Changed business processes that utilize real-time data
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