Human beings have an innate need to belong. To belong, people must establish and maintain a minimum quantity of enduring relationships. Imagine you are on a team of amateur entrepreneurs developing a new product. A television producer has invited you to pitch your idea in front of a group of investors on an exciting, competitive game show. The winning team will receive a prize of investment capital and a chance to make a real change in people’s lives.  

• Outline what the product or service is and how it can help society. 
• Summarize the overall goal of the product or service. 
• Describe the characteristics of your target audience demographic. 
• Create a vision in the investors’ minds so they can imagine the services provided and the user experience. 
• Discuss how you can sell this product through the power of one’s needs to belong. 
• Determine whether your product creates any social dilemmas. 
• Differentiate your product using what you know about how people interact and socially engage (pro proximity, mere exposure effect, evolution, attraction, need to belong). 
• Illustrate the connection between your idea and social psychology concepts and theories. 
• Include additional concepts learned throughout the course.