27 Oct ETHICAL PERSUASION AND PERSUASIVE TECHNIQUES

ETHICAL PERSUASION AND PERSUASIVE TECHNIQUES Persuasive writing or speaking is not solely a matter of logic; it is also a matter of language. The suggestion carried by words has much to do with their power to persuade. There are techniques that you can use to achieve the effect you want to make persuasion work for you. At the end of the lesson, you should be able to: . analyze the use of persuasive techniques in a multi-modal text; and 2 . generate the desired persuasive effect through the use of persuasive techniques in different platforms of persuasive communication. Activity 1: What I Know You will watch local TV commercials. For each commercial, answer these questions with your seatmate. Commercial No. 1 1. What is the message of the advertisement? 2 . What do you think is wrong with the advertisement? Commercial No. 2 1 . What is the message of the advertisement? 2. What do you think is wrong with the advertisement? 73

From the commercial, you saw the use of persuasive techniques in an unethical many which techniques abound in advertisements as well as in marketing and political campaigns. T from morni persuasive techniques you will however learn in this lesson are those that will be appropri; strong. 24Wh the US in 1 for you, as students, to use in your academic work. liver enzyme total, of com I was strong Activity 2: It Makes Sense outward ap Persuasive techniques are strategies communicators use, whether in writing or speaking 31 1 ha to influence or convince their target audience to think, believe, or act in the way they 33 Those the (communicators) want their audience to believe, think, or act. These techniques are very helpful drinking. 34 in driving a point home and getting the desired effect. shiver now In this activity, read the essay, "The perils we inflict on ourselves." The essay is espouseng 36 The you, other young adults, as well as adolescents to live a healthy lifestyle. empire. 371 "The perils we inflict on ourselves" abused boc question of Dan Jimenez chance for ‘It is said that to give oneself to others, to render service to those in need, is life’s 42 The raison d’etre. 2Our reason for existing. 14 Are they ‘It is a tragedy though, if not a mockery, if one will give a sick dilapidated oneself to Reprinted with others or that one cannot render any service because one is too sick or incapacitated. 4Which brings us to the importance of taking care of oneself, of living a healthy life style. With a par Youth defies time and logic. The young living life at breakneck speed seems to be the 1. norm. "All caution is thrown to the wind, and prudence is replaced by flooring the gas. It is 2. almost a competition. ‘The riskier one lives, the more he is idolized. 3. 1It is very common to see the young engage in vices the sick and the dead have engaged in. " Alcohol abuse, cigarette smoking and worst, doing drugs. 4. Prep 12 Alcohol abuse perhaps is one vice the young thinks is part of growing up. 13 A rite of passage into adulthood. 14So I thought. 15Right after graduating from the Academy, my classmates and I would gather at ii Acti Shakey’s Cubao for a night out and start with a pitcher of beer each. "That was the minimum alcohol consumption. 17When we were all assigned to different areas, get-togethers always The impact of meant reminiscing and drinking. We went from beer to gin to rum to whisky. "Getting drunk meant we had a great time. "My alcohol consumption got worst when I starte Look drinking on my own to give "feelings" to what I was writing and even just to be able to B techniques to sleep. 21For 5 long years, my body took the abuse without complaint. 221 could play pelowa technique 74 Purposive Communication

ner, The from morning until night; I could run the 10-K in 30 minutes or so. 23I was solid, I was iate strong. 24When I got married in 1982, I stopped drinking completely. 2We immigrated to the US in 1986 and had a full physical. 2My doctor said at that point that I had elevated liver enzymes and a fatty liver due to alcohol abuse. 27It took another five years, or 10 years total, of completely not drinking before my liver was back to normal! 28And I thought then: I was strong, I was healthy, I was superman. 2No I was not. 3I was 31 and, even though my outward appearance did not show, I was very sick. ng, 31I have never been a smoker, and I was an exercise fiend. 32Plus, I did not overeat. hey ful 33Those three perhaps saved the rest of my body and helped me deal with my excessive drinking. 34Thinking of what could have happened because of alcohol abuse makes me shiver now. 3With three kids and two grand kids, being a sick man would surely be no fun. Ing 36The Greeks have learned from the Roman’s excesses which caused the fall of their empire. 37In daily life, they inscribed: "nothing overmuch". 38Always in moderation. 39 An abused body will capitulate sooner than later. "A young body may recover in time. "The question of course to intelligent minds is: does one really need to abuse oneself to afford the chance for recovery? 42There are wages for everything we do. "Those wages, we pay, in one way or another. #4 Are they worth it? Reprinted with permission With a partner, answer the following questions: 1. What is the message of the essay? 2 . What is the purpose of the essay? 3. Do you think the writer achieved his purpose? What makes you say so? 4 . Were you convinced of his point? Justify your answer? Prepare for a class discussion. Activity 3: We’ll Figure It Out The essay used 21 persuasive techniques. Your task is to identify them to appreciate the impact of these techniques. Look for at least one (1) specific statement from the essay that exemplifies the persuasive techniques below. That statement may be a word, a phrase, a clause, or a sentence. For those techniques that were used many times in the essay, you may give at least two. 75

Repetition of key words and phrases: Deliberate use of the same word or phrase more than once for emphasis 10. Catchy phrase: Distinctive or eccentric word or phrase to attract attention and easy recall 11. Figures of speech: Figurative language like similes and metaphors to add color to the writing and awaken the imagination 12. Anecdote: Short story to illustrate a point 13. Play on the reader’s guilt: Make the reader feel bad about something 14. Imagery: Vivid words to create a picture in the mind 15. Quotation: Inspirational and wise sayings to support a point 16. Parallel structure: Expressing ideas in the same grammatical structure

Statistics: Factual data like numbers used in a persuasive way 18. Short sentences: Intended to create punch, grab attention, signal completion 19. Shock tactics: Words and phrases that have powerful associations or connotations 20. Local color: Historical or geographical reference to cause the writer to identify with the reader 21. Fragments: Deliberate use of incomplete sentences for style and impact (used by seasoned writers) Activity 4: We’ll Figure it Out Assume that you are the representative of your school in an inter-collegiate public speaking contest on the theme: "Take the Fitness Challenge". As a health ambassador for healthy living deliver a five-minute speech on one of the following topics: Smokin Social media, Electronic gadgets, Cell phones, Exerc