08 Oct Marketing Orientation

Principles of Marketing

DQ1 Marketing Orientation

Prior to the completion of this discussion board post, please review:

Reading: Chapter 1: An Overview of Marketing pg. 2

Chapter 1 An Overview of Marketing PowerPoint Presentation  Download Chapter 1 An Overview of Marketing PowerPoint Presentation

American Marketing Associations Statement of Ethics (Links to an external site.)

Background:

Use the Internet to locate either a product manufacturer’s website or a service provider’s website. Based on the information provided on the company’s site, identify what type of orientation the organization you’ve selected has: production, sales, market, or societal marketing.

In your post, share your findings, including your rationale for categorizing your organization. Be sure to include a link to the website you reviewed. In responding to your classmates’ posts, evaluate and offer constructive feedback on their analysis and categorization of their selected organizations.

In your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL) (Links to an external site.) website for the correct way to reference the articles used.

DQ2 Marketing Strategy Analysis

Prior to the completion of this discussion board post, please review:

Reading: Chapter 2 Strategic Planning for Competitive Advantage pg. 16

Chapter 2 Strategic Planning for Competitive Advantage PowerPoint Presentation  Download Chapter 2 Strategic Planning for Competitive Advantage PowerPoint Presentation

Background: Targeting markets begins with a market opportunity analysis, or MOA, which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. There are so many different products in the world the target different markets and have different strategies to obtain their target market. Each of us has different needs and uses for products. We may all use a product but select different brands and product models.

For this assignment, think of a product you use regularly or a product that you are interested in buying. Make sure this is a product that you can conduct research on.

Please answer the following questions:

What is the product?

Who is the target market?

On what criteria is this market segmented?

How is the product packaged? Why?

Who is the direct competition and indirect competition? Which firms would be appropriate benchmarks for this firm? What competitive advantage does this product have?

Is this firm known for being responsive to customers? Brainstorm a list of adjectives that describe this firm and its products. How does this list fit with the concept of value?

 In your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL) (Links to an external site.) (Links to an external site.) website for the correct way to reference the articles used.