08 Oct Ethical/Non-Ethical Ad Campaigns

Principles of Marketing

DQ1 Ethical/Non-Ethical Ad Campaigns

Prior to the completion of this discussion board post, please review:

Reading: Chapter 3 Ethics and Social Responsibility Pg. 32

Chapter 3 Ethics and Social Responsibility PowerPoint Presentation  Download Chapter 3 Ethics and Social Responsibility PowerPoint Presentation

 Background: Ethics are the standards of behavior by which conduct is judged. Standards that are legal may not always be ethical, and vice versa. An ethics violation offends a person’s sense of justice or fairness. Ethics basically constitute the unwritten rules developed to guide interactions. Every day we are exposed to different marketing ads and campaigns. Whether it is Flex Seal, Credit Carma, or a Chrysler/Dodge/Jeep vehicle commercial they all are trying to tell the consumer to buy their product.

Sometimes good ideas can go bad. The following document (linked HERE  Download HERE) explores ads that have been deemed unethical. The document includes ads from Pepsi, Bloomingdales, Fiat, and LifeLock.

After reviewing the document answer the following questions:

1. Please state which ad you found to most unethical to you? (If these Ads were ethical to you, please link and explain an ad you have seen that seems unethical).

2. What about the Ad did not come off right to the viewer?

3. If you were the marketing manager for the company, do you think these Ads could be salvaged?

*Include any relevant information you deem necessary to support your claim. Please be respectful of others opinions on views on these advertisements*

In your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL) (Links to an external site.) (Links to an external site.) website for the correct way to reference the articles used.

DQ2 Ethical Exercise

Prior to the completion of this discussion board post, please review:

Reading Chapter 4 The Marketing Environment pg. 48

Chapter 4 The Marketing Environment PowerPoint Presentation  Download Chapter 4 The Marketing Environment PowerPoint Presentation

 Background: Gary Caplan has developed a new energy drink designed to burn calories while sleeping, which he intends to market to grossly overweight consumers. According to the Centers for Disease Control and Prevention, 20 percent of Americans are obese. Gary’s mother, a doctor, argues that it’s unethical to target the obese—that they are as vulnerable a target market as the elderly and children.

Questions:

Is Gary targeting a “vulnerable” market? (please define in your own words what a vulnerable market is).

Does the American Marketing Association (Links to an external site.) (AMA) Statement of Ethics address this issue? Write a brief paragraph on what it contains that relates to Gary Caplan’s marketing decision.

 n your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL) (Links to an external site.) (Links to an external site.) website for the correct way to reference the articles used.