08 Oct Business Analysis for NIKE

Principles of Marketing

DQ1 Business Analysis for NIKE

Prior to the completion of this discussion board post, please review:

Reading Chapter 11 Developing and Managing Products pg. 194

Chapter 11 Developing and Managing Products PowerPoint Presentation Download Chapter 11 Developing and Managing Products PowerPoint Presentation

 Background: Business analysis is a research discipline of identifying business needs and determining solutions to business problems. Solutions often include a software-systems development component, but may also consist of process improvement, organizational change or strategic planning and policy development. Business analysis is the second stage of the screening process, where preliminary figures for demand, cost, sales, and profitability are calculated. The newness of the product, the size of the market, and the nature of the competition all affect the accuracy of revenue projections. In an established market, industry estimates of total market size are available. Forecasting market share for a new entry in a new, fragmented, or relatively small niche is a bigger challenge than for an established market.

Application: You are a marketing manager for Nike. Your department has come up with the idea of manufacturing a baseball bat for use in colleges around the nation. Assuming you are in the business analysis stage, answer these common questions that are asked  in the business analysis stage include:

?    What is the likely demand for the product?

?    What impact would the new product probably have on total sales, profits, market share, and return on investment?

?    How would the introduction of the product affect existing products? Would the new product cannibalize existing products?

?    Would current customers benefit from the product?

?    Would the product enhance the image of the company’s overall product mix?

?    Would the new product affect current employees in any way? Would it lead to increasing or reducing the size of the workforce?

?    What new facilities, if any, would be needed?

?    How might competitors respond?

?    What is the risk of failure? Is the company willing to take the risk?

In your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL)  (Links to an external site.)website for the correct way to reference the articles used.

DQ2 Ethics Exercise

Prior to the completion of this discussion board post, please review:

Reading Chapter 12 Services and Nonprofit Organization Marketing pg. 210

Chapter 12 Services and Nonprofit Organization Marketing PowerPoint Presentation  Download Chapter 12 Services and Nonprofit Organization Marketing PowerPoint Presentation

 Background: Certain websites, such as CancerSource.com (Links to an external site.), offer cancer patients sophisticated medical data and advice in exchange for personal information that is then sold to advertisers and business partners and used by the websites to create products to sell back to patients. Some argue that cancer patients visiting these sites are willingly exchanging their personal information for the sites’ medical information. Others contend that this kind of exchange is unethical.

Question: Is this practice ethical? (consider the nature of the websites, utilize textbook information).

In your post please provide at least two APA references to support your answer (You can utilize the textbook). You can utilize the Purdue Online Writing Lab (OWL)  (Links to an external site.)website for the correct way to reference the articles used.