28 Sep Write an email requesting information from one of the following types of businesses
Write an email requesting information from one of the following types of businesses.
Submit a copy of your email request, along with the response, to your instructor.
a. From an airline: an up-to-date schedule along a certain route and information
about any bonus-mile or discount programs
b. From a stock brokerage firm: free quotes or research about a particular stock
c. From a resort: special rates for a given week
d. From a professional organization to which you belong about any conferences to be
held in your city or state
2. Write an email with one of the following messages, observing the guidelines discussed in
”Guidelines for Using Email on the Job” (pages 120–124).
a. You have just made a big sale, and you want to inform your boss.
b. You have just lost a big sale, and you have to inform your boss.
c. Inform a co-worker about a union or national sales meeting.
d. Notify a company to cancel your subscription to one of its publications because you
find it to be dated and no longer useful in your profession.
e. Request help from a listserv about research for a major report you are preparing for
your employer.
f. Advise your district manager to discontinue marketing one of the company’s brands
because of low customer acceptance.
g. Write to a friend studying finance at a German, Korean, or South American university
about the biggest financial news in your town or neighborhood in the last month.
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150 chapter 4 E-Communications at Work: Email, Blogs, Messaging, and Social Media
3. Rewrite the following email to your boss to make it more professional.
Hi—
This new territory is a pain. Lots of stops; no sales. Ughhhh. People out here resistant to
change. Could get hit by a boulder and still no change. Giant companies ought to be up
on charges. Will sub. reports asap as long as you care rec.
The long and short of it is that market is down. No news 5 bad news.
4. As a collaborative venture, join with three or four classmates to prepare one or more of
the email messages for Exercise 2. Send each other drafts of your messages for revision.
Email the final draft to your instructor.
5. Email your instructor about a project you are now working on for class, outlining your
progress and describing any difficulties you are having.
6. You have just missed work or a class meeting. Email your employer or your instructor explaining the reason and telling how you intend to make up the work.
7. As a collaborative project, write three or four external blog posts about some
aspect of your current job or a previous job. Share with readers news about your company’s products or services, technology you are using, professional travel, community service, work with international colleagues, and so forth. Be sure that your posts show your
company, department, or agency in a good light.
8. Send a short post (200–300 words) to your company’s blog administrator about a recent
accomplishment you or your office, department, or section achieved. Include a link to a
relevant site for readers to visit for further information.
9. As a group activity, message two or three other members of your collaborative writing
team on a project you are working on. Print out your message exchanges during this
time, and submit them to your instructor.
10. Revise the following unethical or poorly worded text messages.
a. Y r u not here yet? Mtg starts in 5.
b. If u don’t have reprt on my desk by 5 heads will roll!!!!
c. U rocked tht mtg thx 4 cing this thru ttyl
d. GMAB u need 2 GOWI and meet the client F2F by COB 2moro
11. Contact a larger local business that has a social media coordinator and interview that
person about the challenges they face in that role and where they see the role of creating
content for social media going in the next few years.
12. Collaborate with classmates to create a fictitious company. Chose the line of business the
company engages in and what its business philosophy and ideals are. Then create a fictitious
social media presence for the company on three of the social media platforms discussed in this
chapter. Follow the guidelines in “Staying Connected on Social Media Sites” (pages 142–143)
as well as the tips provided in “Choose Your Content Carefully” (page 144) and “Style”
(pages 144–145). Prepare screen shots of the home pages of the final versions to share
with other groups and to discuss what improvements you might make.
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Exercises 151
13. Imagine that you are introducing a new product line for the company created in Exercise
12. Explain in detail how you would roll out the announcement of and then the unveiling
of the product line across three social media platforms so as to maximize customer interest and excitement. Then execute your plan and prepare screen shots of the final result in
each platform so that other groups can discuss where you might be able to improve on
what you’ve done.
14. Select a Fortune 500 company and evaluate their presence on social media platforms.
Which of the guidelines in “Staying Connected on Social Media Sites” (pages 142–143)
have they followed? Which have they ignored? (And can you assess if there is a philosophy behind why they’ve ignored them?)
15. Explore the social media presence of a business that primarily operates in another country and in a language other than English. Compare that company’s mix of words, images,
and video to that of a company from the United States that works primarily in English.
What different strategies does the non-American company use on their sites, and why
might they have chosen to use them? Are there strategies they use that you can imagine
incorporating into the U.S.–based company’s social media sites?
16. Find a local business on Yelp that has a few negative reviews. Select one of them and
map out what your strategy would be to interact with the dissatisfied customer, including both your initial contact with the reviewer and a longer follow-up message.
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