15 Aug Choose one country in which to base their analysis
Requirements: Students must choose an individual product or service ITEM (not a line or company) and undertake an analysis of the following:
1. A competitor and consumer behaviour analysis (20%)
2. Marketing mix analysis (45%)
3. Segmentation, targeting and positioning analysis (35%)
The analysis must be based in 2021/2022 and you must support your analysis with evidence from current academic and industry literature.
When choosing the product or service item, students must:
? Choose one country in which to base their analysis
? Ensure the product or service item is currently for sale in the chosen country
? Ensure there is sufficient supporting evidence available in the public domain to undertake the required analysis
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