12 Aug The use of social and mobile technologies provides marketers with new tools that can simultaneously serve to (1) deepen customers’ brand engagement
Part 1.
The use of social and mobile technologies provides marketers with new tools that can simultaneously serve to (1) deepen customers’ brand engagement and (2) provide marketers with real-time feedback about what tactics are resonating. Pick a company that is located in the state you live in. Analyze that organization’s social media platforms using the following questions as guides (be sure to number your responses according to the question number):
- What is the company doing to deepen brand engagement with customers using social media?
- Looking at the past month, what feedback have customers provided on the firm’s marketing efforts?
- Based on the social media feedback provided by customers, what marketing recommendations would you make to this company to improve (be sure to include relevant information from your text)?
Part2.
Use this forum to complete your weekly discussion post. Make sure to watch the video completely before posting. Make sure to create your own thread before commenting on others’ threads. Make sure to answer each question below in your post:
- What was the speaker’s main point?
- What do you think? Do you agree with the speaker? Why or why not?
- What connections can you make between the presentation and the content from our course? Business Organization
Video link: https://www.ted.com/talks/adam_grant_the_surprising_habits_of_original_thinkers
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