04 Aug Discuss your previous digital experience when you decided to blacklist/block/spam/unsubscribe from a website or a marketing campaign.
PART 1- Discussion Topic (300 words)
According to the Chaffey and Smith (2017), “the second visit to a website is the beginning of a relationship (p.146).” (Textbook Material 1 PDF)
Discuss your previous digital experience when you decided to blacklist/block/spam/unsubscribe from a website or a marketing campaign. If you have not had similar experience, discuss any company’s digital marketing practice that you did not enjoy. Be specific. When answering this question, consider specific topics and concepts from Module 2 printable lecture (Digital models) identified by yourself.
Also, Please use the course materials (Textbook Material 1 PDF & Module 2 PDF) at least one extra material/article, need APA references and intext citation.
Part 2 – Previous Discussion Reply
What was your initial understanding of “marketing” and/or firms’ “marketing activities?” Has it changed after the live lecture and Module 1 printable lecture? If so, how?
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