20 Mar writer’s choice
rubrics for grading criteria.
#1 – Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.
#2 – Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories.
#3 – Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints.
#4 – Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.
Develop a response using the following to guide you:
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Identify a product/service of your choice.
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Provide the description of your product (at least 250 words) and market (at least 250 words).
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Identify your segment, target market, and positioning strategy (at least 250 words).
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Develop a SWOT analysis with at least four points for each dimension.
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Develop a PESTLE analysis with at least four points for each dimension.
For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.
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