Identification and Analysis of Key Issues 10% This section should include a comprehensive list of current and potential critical business issues. It should include prioritization and analysis of these issues and their impact. Examine the current value creation process. Assess product strategy, pricing strategy, distribution strategy and promotion strategy to identify the critical issues. List and prioritize issues based on their potential impact on the organization. Identify the most critical issue from the list. (3 pages)

V. Strategic Alternatives 15% For the most critical issue from the previous section, describe three strategic alternatives. These alternatives should be based on the strategies covered in class. Include pros and cons for each strategic alternative and impact of each alternative on the company’s business in short term and long term. Include a 3-year revenue forecast associated with each strategic alternative. (3 pages)

VI. Formulation of Strategy & Recommendation of Tactics 10% Choose one of the strategies identified above and explain your rationale. Explain the new value creation process. Describe how you will implement the strategy and include major tactics plus metrics. Also, include your assessment of the risks involved in the implementation of the chosen strategy. (3 pages)