20 Mar Short answer questions
Question 1: Sociology
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Explain which of the following theories most closely reflects your view of social stratification: functionalist theory, conflict theory, or Lenskis synthesis.
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What 35 changes would you make to create a more egalitarian and less socially stratified society
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3 sentences ONLY
Question 2: Business
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Select two products or services and analyze the CRM approach of the companies that offer them. One of the products or services must be one of interest to you and the other must be something that does not appeal to you.
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Describe in detail the features of each product or service. Be specific.
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Clearly state why each of the products or services you chose are targeted toward you or not. For the product or service that is not targeted to you, describe the characteristics of the target population for which the product or service is intended. Be specific.
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For each product or service, specify what type of CRM is used. For example, a car dealership might send a postcard reminding the customer to come in for an oil change. Another example might be a bank that sends new retirement account information to someone who is just entering the appropriate age for this product.
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3-5 sentences
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