20 Mar Q and A AA
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6-1. What is consumer behavior? Why is it important for marketers to understand consumer behavior?
6-2. explain habitual decision making, limited problem solv-ing, and extended problem solving. What is the role of perceived risk in the decision process?
6-3. explain the steps in the consumer decision-making process?
6-4. What is perception? explain the three parts of the per-ception process: exposure, attention, and interpretation.
6-5. Describe Maslows hierarchy of needs as it relates to motivation. How does gamification satisfy some of these needs?
6-6. What is behavioral learning? What is cognitive learning? 6-7. What are the three components of attitudes? What is personality?
6-8. What is family life cycle? explain what lifestyle means. 6-9. How do situational influences, such as the physical envi-ronment and time, shape consumer purchase decisions?
6-10. What are cultures, subcultures, and microcultures? What is the significance of social class to marketers?
6-11. What are reference groups, and how do they influence consumers? What are opinion leaders? What are gen-der roles?
6-12. How do B2B markets differ from consumer markets? 6-13. explain what we mean by derived demand, inelastic demand, fluctuating demand, and joint demand.
6-14. How do we generally classify B2B markets? 6-15. Describe the buyclass framework. What are new-task buys, modified rebuys, and straight rebuys?
6-16. What is a buying center? What are the roles of the vari-ous people in a buying center?
6-17. explain the steps in the business buying decision process.
6-18. What is single sourcing? Multiple sourcing? Outsourcing?
6-19. explain the role of intranets and extranets in B2B e-commerce. Describe the security issues firms face in B2B e-commerce and some safeguards firms use to reduce their security risks.
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