20 Mar Organizational Behaviors
Internet Exercise
- http://www.iflyswa.com/
Southwest Airlines (SWA) was started in 1971. With CEO Herb Kelleher leading and guiding the organization since 1978, it has grown to be a major competitor in the airline industry. Southwest engages in unique approaches to provide customer and employee satisfaction. Its industry distinction is found in the low fares and high frequency of the services provided. The special quality of its employees – Southwest spirit has helped the company achieve five "Triple Crown Awards" from the Department of Transportation.
Explore this site to develop answers to following questions. How do you believe SWA motivates its employees? Identify the intrinsic and extrinsic rewards the company offers to its employees. Would these motivate you? Explain. Which of the motivation theories from the text apply to SWA? Describe in detail each using examples.
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