20 Mar Marketing plan
Cover Page
List the title of your final paper and your names.
Company Overview
This section pertains to a brief description of the product/brand/company, including its history, mission statement, and other background information. Make sure all information included is relevant. Do not blindly copy text from the companys website.
Marketing Objectives
State your proposed growth strategy (see Chapter 2) and list marketing objectives.
Situation Analysis
Analyze the industry and market. Conduct a SWOT analysis.
STP Analysis
Specify your target market. Analyze competition and positioning.
Marketing Plan
Identify the market mix (4Ps) based on your proposed growth strategy. Be very detailed on each P.
Conclusion
A brief summary of your recommendations.
Appendices and References
At least five references are required. In-text citations and references should follow the APA style, as required by Manning School of Business. You may ask a UML librarian for help with references and the APA style. Anything that doesnt relate directly to your paper but may be of use can go into appendices.
https://www.jetsonaero.com is the company this project is for. I only need the MARKETING PLAN and CONCLUSION portions as underlined below along with the cited sources.
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