Walmart’s over-arching strategy is to be the low cost leader. They are focused on implementing any change that can reduce costs, while maintaining their quality, service and broad selection. Cost, is the driving factor in all decisions. But let’s look at the other side. What if your business isn’t the “low cost leader”, and that’s not their goal? You may even gain feedback that you are expensive from customers. How does this change the strategy / business operations dynamic within your organization? I worked for a company like this — MetLife. We actively promoted that we wouldn’t have the lowest prices, but we would offer the best price for the level of service you would get. Many times you are paying a price for getting that low price — slow service, no returns, strict conditions, inferior product, no warranty, hard to reach sales reps and more. On the other side of the scale though if you do offer a price that is a bit premium, you need to be able to back it up. World class service, easy ways to contact employees, real people answering phones instead of machines, and more. Excellent service, support and warranty (after product sale support) are expensive, and thus must be priced into your product. Delivering those services is more challenging and takes a dedicated strategy to do it

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