20 Mar CASE STUDY
Case Study 2 – 15%
Review your notes, the chapters, read the article and answer these questions:
- What are some of the ways in which clients see value?
- What is the difference between absolute and perceived value?
- What is the difference between Intrinsic and Associated value?
- What are some ways to enhance customer perception of value?
- Please put your .doc .docx or .txt document (PDF -5%) into the Turnitin box below
- Students must sign the “Learning Contract” in week 1 to receive marks
- Only assignments uploaded to Turnitin will be marked
You must write your own answers – All papers will be screened for plagiarism. PLEASE PUT YOUR DOCXX IN pdF
- You must write the assignment using your own words and using your own original thinking or analysis.
- If you use any secondary sources (work published by an author on websites, or in books, journals or magazines) they should be there to support your own original words and thoughts, not to replace them
- If you use secondary sources you must use the 3-step process of citation:
1) put quotation marks ( ) around the text that is from another source
2) put in-text references in brackets following the citation and using the APA citation style
3) put a Reference List at the end of your assignment giving a detailed and alphabetized description of your secondary sources listed according to APA style requirements
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