20 Mar business research
- Measure the current level of business optimism, and compare this with levels over the last 3 years.
- Measure the causes of this level of optimism.
- Establish links between levels of optimism and business intentions, such as hiring new employees and investment plans.
- What is the population for this research?
- What is the sampling frame?
- What kind of sample will you select? Justify your choice.
- Identify dependent and independent variables.
- Produce an appropriate research design.
- Using the aims outlined above, construct a valid and reliable research instrument.
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