18 Nov Why do you believe that Disney has been so successful?
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Instructions
Review the “Marketing Excellence: Disney” case study on p. 185 of your textbook. Why do you believe that Disney has been so successful? What do they do to connect with their customers? Why do you believe they been able to accomplish this for so many years?
Your journal entry must be at least 200 words in length. No references or citations are necessary.
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