18 Nov Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk
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This is for a Discussion Post assignment:
Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk (https://www.ted.com/talks/kristi_rogers_where_are_our_digital_ads_really_going). Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?
Our textbook is “A Framework for marketing management (6th ed,) by Kotler, P., & Keller, K. L. (2016), Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN-13: 9780133871319.
Write a 350-500 words with 3 reference sources (not over 5 years if possible) . Prepare this assignment according to the guidelines found in the APA Style Guide.
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