14 Nov SU Customer Behaviors on Cosmetic Brands Essay
According to the provided brand information, and textbook materials
Analyze the consumer behavior of the brand from the following aspects, and explain the demand for the brand of different demographic characteristics（different behavior）, what they want to see from the brand. . . ?
Define target market:
Target market consumer behavior
18-29………or 55+
1.Self-concept: what target consumer wants to be
2. self/ product congruence
3.personality:
MBTI: Focus of attention•Information processing•Decision making•Dealing with outer world
Brand personality:
4. Freud:ID Ego Superego
5. Motivational Research and Consumption Motives
6.Reflection
Each point provides some consumer behavior analysis. Do nt need a lot of content, just express it clearly.
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