14 Nov Mgt321. Case 4
Please read Case 4: “Will China Continue to Be a Growth Marketplace?” available in your textbook, (12th edition) and answer the following questions:
- Assignment Questions:
- Will China maintain its strong economic growth in the years to come? Some suggest it will until 2050. What do you think? (Marks: 2)
- If China will go from 17 million to 200 million middle- and upper-income people by the early 2020s, would the scenario presented by Best Buy not be applicable anymore? Would newly rich Chinese customers engage in this purchasing in the 2020s? (Marks: 2)
With Alibaba’s ownership of the very popular Tmall and Taobao online shopping systems (similar to eBay and Amazon) and its spread across the world, will a Western-based online shopping culture ultimately infiltrate China?
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