09 Nov Stihl is a manufacturer of chain saws and other similar power tools. It has been shunning big retail chains like Hom
Stihl is a manufacturer of chain saws and other similar power tools. It has been shunning big retail chains like Home Depot and selling primarily through small retail shops. It has been doing well.
Recently, however, the growth and popularity of online market platforms such as the Amazon
Marketplace – where manufacturers can sell directly to consumers if they choose – has created both opportunities and threats to manufacturers such as Stihl.
Review the attached documents about the platform business model, Stihl, and Amazon. Suppose that you were a strategic consultant and Stihl hired you to evaluate whether it is worthwhile for Stihl to use the Amazon Marketplace to sell its power tools. Your analysis and answers will be considered by Stihl’s CEO as he develops company’s strategic planning for the next five years.
Based on information in the provided documents, please answer the following three questions.
1. What are pros and cons of Stihl using the Amazon Marketplace to sell its tools?
2. Based on your analysis, what would be your recommendation to Stihl on whether to use the Amazon Marketplace?
3. Might any changes in situation – such as increasing competition, change in product quality, or
change in its customer base – lead you to reverse your recommendation or call for a different approach?
Attached here are five documents.
1. Rothermeal, F. T. (2019). Business Strategy: Innovation, Entreneurship, and Platforms. Strategic Management, 4th Edition. Dubuque, Iowa, McGraw-Hill Education 249-253.
2. Stock, K. (2014). Stihl Chain Saws Thrive Outside the Big Box. Bloomberg.
3. Marketplace-Pulse (2019). Marketplaces Year in Review 2018, Marketplace Pulse.
4. Danziger, P. N. (2018). Thinking of Selling on Amazon Marketplace? Here Are the Pros and Cons. Forbes.
5. Greene, J. (2019). Amazon Tests Pop-up Feature Touting Its Lower-Priced Products. Wall Street Journal.
The paper should thoroughly address each component above, be professionally written and formatted, and be no more than three single-spaced pages. The paper should begin with the following information:
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.