09 Nov Provide a brief –approximately 250 words- response to the business scenarios in this section
Scenario 1 – How to Compete with Starbucks: Ahmed Alanazi is the owner of East West Cafe. This cafe is individually owned and is right next to a Starbucks. What can Ahmed do to his four Ps to compete with Starbucks? Use marketing academic theory and marketing concepts in your writing.
Scenario 2 – Franchise Consistency Issues: Abdulziz Alharthy is the CEO of a KSA based food chain Heylil Shwarma. They recently opened two new branches in Khobar. Customers complain that the taste of products is not the same in these branches. What should Abdulaziz do to protect the brand image of Heylil Shwarma? Use marketing academic theory and marketing concepts in your writing to support your position.
Scenario 3 – Smell in the Cups: Zahra Qureshi walks into a newly opened individually owned cafe, she orders coffee and something to eat in ceramic plates and cups. As she brings his cup closer to her mouth to enjoy her coffee, she notices a strange smell from the cup resulting from not properly washing the cup. What can the owner of the cafe’ do to resolve this situation? What parts of marketing theory can be used to improve customer experience in this café’?
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