21 Sep Market differentiation
Refer to the weekly materials, your textbook, and/or the SPC library when researching the topics for this Discussion Forum. Put your writing into your own words, do not copy directly from the source. When you incorporate scholarly/peer reviewed sources be sure to cite them properly. Please include each question in your response. This week we have two questions:
Provide an example on how the role of innovation can affect market differentiation?
What is the commercialization processes for complex innovation?
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