20 Sep Who Are the Early Adopters of Technology?
Question #1 :
Read the case: Who Are the Early Adopters of Technology? (copy provided)
Answer the following questions:
1. What other issues can be examined with this survey?
2. What problems do you see with the questionnaire?
3. What are the important topics to include in a presentation of the findings?
Question #2:
Read the case attached: 3DWooW case study
The case asks several strategy questions which are quite relevant to you as their marketing research manager, please recommend to the top managers at 3DWooW how would You possible tackle these strategic questions with marketing research methods.
Questions:
After analyzing the potential for each industry that applies 3D imaging technology, what
strategy would you recommend to 3DWooW:
A) Focus on the growth strategy and develop a path to become dominant in the movie segment of the 3D imagine business?
B). Develop a strategy to enter a new segment and secure first mover advantage? Detail
a. Which industry segment? What is the growth potential?
b. Who are the key players?
c. What is the profile of the target customer?
d. What is the best strategy to penetrate that market?
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