20 Sep . In what ways will managing in BP
Professional paper
Reference with citation
The coursework contains TWO Case Study analyses, please submit responses to both case studies as ONE file and ensuring they are uploaded via Turnitin by 11.59pm UK time on 21st August 2020. Please use your Edinburgh Napier University matriculation number and the module short-name as the filename; hence: 40xxxxxxBMC.
Case study 1: BP from Boddy, D. (2017) Management: An Introduction, 7th Edition, Pearson. Pg. 168 171.
Questions:
1. The case mentions culture at several points. What sub-cultures can you identify, and what may this imply for senior managements attempts to establish a unified image of the business? (Refer to Section 3.3)
2. In what ways will managing in BP, with such an international exposure, be different from managing in a national company with no international business? List the three most significant. (Refer to Sections 4.3, 4.5, 4.6)
3. From what you read in the case study, and your wider knowledge, in what ways is BP fulfilling the four responsibilities of business? (Refer to Section 5.5)
Case study 2: The Virgin Group from Boddy, D. (2017) Management: An Introduction, 7th Edition, Pearson. Pg. 298 301.
Questions:
4. Conduct a SWOT analysis of one of the Virgin brands featured here. (Refer to Section 6.4)
5. Conduct a Five Forces analysis of one of the Virgin companies featured here. (Refer to Sections 3.4 and 8.5)
6. Are the decisions mentioned in Case programmed or non-programmed? Refer to the material on Virgin Rail, and identify an example of dependency of decisions. (Refer to sections 7.3 and 7.4)
Word Limit: 4000 (+/-10%) words
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