20 Sep An analysis of the quality of the content
Brand: Facebook-netflix
You will write an analysis of a brands profile on a given social media network.
You will be asked to visit the profile of the given brand on a specific social media network and take a look to the five most recent posts. Then, you must
write an essay with your analysis of that brand social media strategy.
Expected table of contents:
-Objectives: An analysis of the objectives and goals that the brand seems to be pursuing in that social media network.
-Target audience: A description of the target audience to whom the brand seems to be talking to on that social media network.
-Analysis: An analysis of the quality of the content published by the brand, according to the objectives and target audience previously described.
Consider in your analysis: what is said, how is said, to whom is said, when was it said, what were the reactions of the brand followers. Support
your analysis with screenshots of the posts analyzed.
-Engagement: An analysis of the level of engagement of the audience, after reviewing audiences size and number of interactions.
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